How to increase your traffic using PPC

Break your keywords into groups of similar keywords. For example, one group could be based on “Penny stock” and include words like;

• penny stock strategy
  
• penny stock software
  
• penny stock books

For each keyword group create a landing page that focuses on that group. So if you are targeting "penny stock books" create a new landing page that is different from penny stocks software

Experiment with different layouts, and ad copy.

Use Google Analytics to help you analyze the PPC traffic. See how each layout perform compared to one another.